This blog post originally appeared on the Conductor.com blog as a guest post.  Jeff is a co-founder of Reef Light as well as a SEO manager for a large travel company.

I’ve been the in-house SEO for a Fortune 500 travel website for the past 6 years, and in that time I’ve gained valuable insights into how large organizations work, the benefits of doing enterprise-level SEO, and the challenges it presents. As with everything in life, there are both positive and negative aspects to optimizing enterprise level domains for search.