Imagine knowing that people exited your website most frequently after visiting a particular page.  You’d definitely want to make changes to the design or content.  Or what if you knew how many people searched Google or Bing on a particular phrase to find a business like yours?  If the search phrase were popular, you’d want to consider it for your SEO strategy.

Besides being cool to look at, online tracking information is essential in web analytics strategy, and it’s essential to your business.  With online web analytics, savvy companies can see what sites their visitors came from, which keywords they typed into Google, how long they visited a website, and much, much more.

But many business owners aren’t aware of the degree to which clicks, visits and traffic to their website can be tracked, and their implications to the bottom line.

Online web analytics can help businesses evaluate growth, make ROI decisions and determine further investments.

Reef Light Interactive is your Washington DC web analytics consulting expert: we track everything we do, whether it’s a social media campaign, an SEO campaign or paid search, we’re tracking the results.  So when we design you a website, you’ll know how much traffic you’re getting and where it’s coming from, and ultimately how many conversions it leads to.

Analytics strategy is not something Reef Light does once; it’s ingrained in our DNA.

Online tracking is behind every decision we make, and web analytics consulting is part of every step of the way.  Want to find out more about your website performance and web analytics strategy?  Contact Reef Light Interactive today.