Information Architecture

Information ArchitectureInformation architecture is the systemic layout and structure of information.  In the web design world, it refers to how you organize your website into sections, pages, content and internal links.  And it’s the foundation of website development.

After working through your layout and content, you’ll have a wireframe—or a visual representation of your website.  For many information architects, wireframes are static versions of a site map.

Just like you would never build a house without blueprint, you’d never build a website without a wireframe.

Reef Light’s unique approach to information architecture pushes the wireframe a step further.  While most other agencies use static wireframes, Reef Light develop prototypes, which are interactive interfaces you can click on and scroll through to understand the layout in a more direct manner.

With our interactive, process-oriented prototypes, we get instant feedback on the layout, we troubleshoot potential errors, and we save you time and money on edits and redesigns.  With Reef Light’s professional DC information architecture consulting, you, the designers and the coders are certain you’re laying the cornerstone for a successful site.

We've had the pleasure of working on Information Architecture with the following clients:

United Nations Environment Program (UNEP)

Established in 1988 as part of the United Nations Environment Program (UNEP) and in conjunction with the World Meteorological Organization (WMO), the International Panel on Climate Change (IPCC) mission is to provide the world’s governments with clear scientific assessments of the state of the global climate; the impacts of any human-induced change, both social and economic; and potential response strategies.

National Association of Postal Supervisors (NAPS)

It was in 1908 that 50 postal supervisors from 13 states got together in Louisville, KY to form an association to promote the welfare of supervisors, and the improvement of the United States Post Office Department. Now an established management association with statutory rights, NAPS represents over 32,000 active and retired supervisors, managers, and postmasters from its headquarters in Alexandria, VA and more than 320 branches across the nation.

Conquest Tactics

Conquest Tactics is a strategy trading card game based on the fantasy genre. The game takes place in a battlefield environment, with players selecting their troops, arming them with spells, skills, and equipment with which they wage war, attacking or defending as appropriate. Strategic troop upgrades, alternative play circumstances, and resources known as Tactical Points are available to contenders in their roles as commanders, deck builders, and card players in their quest for victory.

Professional Services Network

The nation’s leader in healthcare accreditation, Professional Services Network, Inc., had a website that was functional but lacked the contemporary feel necessary for them to be competitive in today’s tough business world. Working with PSN’s senior leadership, Reef Light Interactive strategized how a new website would be easier for the user to navigate, develop more business leads, and increase overall corporate exposure. 

Paralyzed Veterans of America

Applying the unique expertise it has garnered through its work with thousands of members, PVA seeks to be the foremost advocate for the quality of their healthcare, to maximize legitimate benefits accruing from their military service, and to highlight civil rights and opportunities that may enhance their independence.

Element River

An emerging provider of development expertise in Rich Internet Applications (RIA), ElementRiver was launched in 2009.  The company focuses on the growing adoption by enterprises of Flex – a program which generates scanners that recognize lexical patterns contained in text - providing an open source platform for the program and associated consultancy services.

Paralyzed Veterans Golf Open

In 2007, as part of its broad range of services dedicated to building better lives for its members, Paralyzed Veterans of America (PVA) inaugurated the Paralyzed Veterans Rehabilitation Program which has since helped hundreds of veterans with spinal cord injury into work through training, support and relationships established with many employers throughout the nation.