smart USA

smart USA had an idea for a magazine article in which they wanted to express that no matter how narrow the road is ahead a Smart car can navigate it and make it through.  Unfortunately, their plan to design the ad required a very large budget due to the required aerial photographs of parking lots, people, etc. Concerned with the budget, smart USA commissioned Reef Light Interactive to develop their ideas into a reality using our 3D modeling expertise.

Initially, smart USA was hesitant to replace real life photographs with 3D graphics as they were concerned it wouldn't be as realistic. Proving the power of 3D and showcasing the attention to detail in every pixel, we were able to exceed their expectations and develop their idea exactly how they envisioned. The result - a very popular set of magazine advertisements.

Services Provided:

• Creative Strategy
• Brand Identity Design
• 3D Modeling
• Print Collateral: magazine ads