Delleicious Desserts
Washington DC's expert on cupcakes, Danielle Buckley, was a frequently interviewed expert in local and national media. She came to Reef Light Interactive with nothing but a well read blog and a solid reputation in hopes that she could build a distinct cupcake business in Washington DC's over saturated cupcake market. After sampling some of her cupcakes, we couldn't resist them (or the exciting project she had hopes for).
From ground zero, we worked with Danielle to develop a creative brand strategy to ensure her business would stand apart from other local bakeries. Starting with her logo and business card design, we created a look that was fresh, inviting, and fun and incorporated it throughout the rest of the project.
Today, Danielle and her dessert business, Delleicious Desserts, shine through the thick fog of competition. From popular blogger to owner and baker of arguably Washington DC's best cupcakery, Danielle's expectations for its success has been far exceeded.
Services Provided:
- Creative Strategy
- Brand Identity Design
- Print Collateral: business cards, thank you cards, menu
- User Interface Design
- Front-end Development
- Photo Selection and Manipulation
- Search Engine Optimization
