Crest Glide

Crest was looking to develop a unique and creative ad that illustrated how efficient their new Crest Glide is. Their idea -- no matter how big or small a food object is, Crest Glide will remove it. To make the ad stand apart from the traditional advertisements, Crest commissioned Reef Light Interactive for our 3D design expertise.
 
We proposed that a popular food that everyone can relate to, popcorn, be wedged in between two teeth. Modeling two white 3D buildings on each side of the object represented the two teeth the popcorn was in between. Creating a real-life photograph would have required a significant budget; however, using 3D modeling, we were able to make a very realistic and eye-catching advertisement for a fraction of the cost.

Services Provided:

• Creative Strategy
• Brand Identity Design
• 3D Modeling
• Print Collateral: magazine ad