The nation’s leader in healthcare accreditation, Professional Services Network, Inc., had a website that was functional but lacked the contemporary feel necessary for them to be competitive in today’s tough business world. Working with PSN’s senior leadership, Reef Light Interactive strategized how a new website would be easier for the user to navigate, develop more business leads, and increase overall corporate exposure. 

To improve usability, Reef Light drilled down to the core of PSN’s web visitors: nurses, social workers, and consulting clients.  The homepage was opened up by having a large welcoming image on top with body text outlining the business with relevant links to each of its services.  Additionally, dynamic elements were added to promote “featured jobs” for PSN’s job seekers.  Like the homepage, each subpage opened up and the information hierarchy was improved to facilitate ease of use and convey more valuable information for each visitor.

Through a reevaluation and analysis of PSN’s meta tags, Reef Light implemented more effective keywords that aided PSN in reaching more prospective nurses and clients and ultimately helped them reach their full search engine potential.  Additionally, an ongoing link building campaign was developed to ensure ongoing and continuous improvement in search rankings.

Through Reef Light’s efforts, PSN’s online leads have increased significantly due to the search engine optimization efforts as well as the improved web interface.