Reef Light Interactive Undergoes Re-Branding
August 06, 2009
Keeing only the name "Reef Light Interactive", Reef Light Interactive has undergone a complete re-branding campaign. "Initially, it was our hobby sparked from our passion for making brands stand apart from their competition", stated co-founder Mike Kapetanovic. "After experiencing a very quick boost in popularity, we decided that we needed to take Reef Light Interactive to the next level and showcase some of its very unique talents and expertise."
It's been described as "Where's Waldo-esque" -- either way you look at it, the new red and white colors jump out. "We had two goals when designed our new color scheme: 1) help our brand really jump off the page 2) maintan our professional look and feel", said co-founder Jeff Gold. "The combination of the red and white is a perfect metaphor for our values; the red being unique and eye-catching, with the white symbolizing clarity and simplicity of our designs."
After bringing on a few world-class 3D professionals, Reef Light Interactive grew in popularity and created a very sought-after 3D service. "Our 3D talent is something we wanted to showcase with the re-designed website", said Gold. "We're extremely proud and believe that this is something that makes us stand apart from our competition."
Aside from adding 3D to its website, Mike and Jeff wanted to add some of their unique personality, spark curiousity, and capture their audience's imagination with a few of the newly added features -- take a few minutes to roll around the cubes under the lighthouse and you'll see.
For a detailed review of the re-branding, check out The Lightbox, their new blog.
