The Buzz about Buzz
Feb 11
Since I’ve been snowed in over the past week, I’ve found myself using my iPhone more frequently while I sit around with cabin fever. To my surprise, I saw the Google buzz icon when doing a search, along with a new search interface on my phone. Never having seen that before, I click on it, did some more research, and came to find out about a new Google product….without having read about it in hyped up articles months before the rollout – unheard of! Contrast this with the Google Wave rollout, which was hyped as a game changer, and “the new face of email for the future”. Well, who knows if Google Wave will eventually catch on, but just from my personal experience (and my fellow Google Wave friends), it was all hype and not much value. On the other hand, I actually like Google buzz, a lot. I’ll admit I’m not the Twitter-er type, finding it time consuming and a bit self absorbed to constantly update people on “my status”, but I think I’ll actually use Google buzz. It makes perfect sense to me to include it as a part of Gmail, where I do most of my personal and work communication, through email and chat. I think Google buzz fills a gap where it may be a topic of thread that isn’t email worthy, i.e. “I’m excited about all of this snow, here are some pictures”, but allows you to be more casual as you would in a chat, with a large group of people. I’ll have to keep playing with it a bit more and see if the value holds up in the long term, but so far so good. Maybe Google should take a cue from this roll-out and not hype up the next product prematurely!
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