Local University Embraces Social Media in Application Process

Mar 25

MikeUncategorized, Web Industry George Mason University, YouTube No Comments

Let’s flash back to senior year of high school.  Homecoming football game.  Prom king and queen.  SATs and the overwhelming college applications.  Aside from the stress of hoping to be accepted into your top school, nothing was worse than the daunting college essays.  George Mason University has taken a colossal jump into social media and has allowed students to submit YouTube videos about themselves in lieu of an essay.  Mason is one of the first universities to fully embrace social media in the application process and provide an alternative to the grueling application process.  Creativity, at its finest.  I may be a little biased since Mason is my alma mater; however, it’s great to see institutions of higher education think about integrating social media into their existing processes. For an example, see below:

As a student, would you prefer the new alternative?  Surely, I can bet that admissions counselors are loving the fact they can put their reading glasses down, kick up their feet, and enjoy the creativity and passion that prospective students are putting into their college application.  For the full story, please click here.