Client Spotlight: Delleicious Desserts
Aug 07
Client Spotlight Bakery Print Design, Bakery SEO, Bakery Strategy, Bakery Web Design, Cupcake, Delleicious Desserts, Reef Light Interactive, Washington DC 1 Comment
As our first “Client Spotlight”, it’s only appropriate to shine the light on our very dear friend, Danielle at Delleicious Desserts. She’s so many things – a local Washington DC cupcakery, an amazing baker, an ongoing client and now, very dear friend. No, we’re not sucking up for free cupcakes.
One morning, Danielle called me and explained her vision to build another cupcakery in Washington DC’s already over saturated cupcake scene. Danielle did have a few things going for her though: she was widely known as Washington DC’s expert blogger on “everything cupcake”, had frequent interviews in local and national publications, a passion for baking, and an amazingly delicious product line.
From ground zero, we worked with Danielle to develop a creative brand strategy to ensure that her business shines and stands apart from the competition. Starting with her logo and business card design, we designed a look that was fresh, inviting and fun, and incorporated it in all aspects of the project: bakery website design and print design (thank you cards, fliers, menus, and more).
Today, Delleicious Desserts shines through the thick fog of competition. It’s been an absolute pleasure to work with Danielle and see her progress from a popular blogger to successful owner of arguably Washington DC’s best cupcakery. For all of our local readers – give her a shot and let us know what you think (of the cupcakes and our work). To see the work, check out the case study.
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