Here we are talking about the best web trends, ideas, best practices and general thoughts of our team.

SEO

  • Are Sub-Domains Now Devalued in Intl. Googles?

    I'm not sure how long this has been happening, but it appears Google is treating sub-domains differently on their international engines.  I'm specifically referring to sub-domains used for an foreign language site.  Several big brands utilize this structure, especially for Spanish versions of their websites.  For example:

    Jeff
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  • Distilled Searchlove Conference - Day 2

    Day 2 has been as awesome as day 1. Hats off to all the presenters and to the Distilled team for a great conference. Here are the links that the speakers spoke of today.

    Jeff
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  • Distilled Searchlove Conference - Day 1

    We're at the Distilled Searchlove conference, and day 1 has been great! Here are most of the tools/links shared today.

    Mike
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  • Enterprise SEO: The Yin and Yang of Optimizing Big Websites

    This blog post originally appeared on the Conductor.com blog as a guest post.  Jeff is a co-founder of Reef Light as well as a SEO manager for a large travel company.

    I’ve been the in-house SEO for a Fortune 500 travel website for the past 6 years, and in that time I’ve gained valuable insights into how large organizations work, the benefits of doing enterprise-level SEO, and the challenges it presents. As with everything in life, there are both positive and negative aspects to optimizing enterprise level domains for search.

    Jeff
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  • Google Seeks Higher Quality Content

    Google has just re-engineered its search engine to reduce the search rankings of websites that, according to the company, offer a low grade of information. The move, widely seen as an attempt to improve relationships with newspapers and magazines, seems to be having a severe impact according to analysts of search engine data. Following the change in Google’s search algorithms, many websites that previously ranked highly in certain keyword searches suffered a sharp fall, but some defended their content quality contending that they had been unfairly associated with less reputable sites.

    Mike
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