DC Catering Company Shines Through Thick Competition

Apr 09

MikeClient Spotlight, SEO, Website Launches redesign, SEO, spilled milk catering, Web Design No Comments

A few months ago, Washington DC catering company, Spilled Milk Catering, contacted us for help expanding their clientele and reaching a wider target audience.   Although the site redesign and preliminary SEO took place back in February, we haven’t had a chance to sit down and tell the world about this exciting project.   Actually, it worked out for the best — since a couple of months have passed, we’ve been able to get a good glimpse of how our optimization and content restructuring efforts have helped Spilled Milk.

During our analysis of the website, we noticed that there was limited content on the site and all of the search traffic was coming from brand name keywords, not a single local targeted or service specific keyword.   Unless the prospective customer knew “Spilled Milk Catering”, the DC catering company was invisible.  To address these concerns, we:

• Improved the site structure.   Geographic pages were added to speak to each of Spilled Milk’s target markets (Maryland, DC, and Virginia).  Additionally, specific service pages were added to maximize the search engine exposure of each of their individual service offerings.
• Researched and analyzed keywords.  Keywords were researched and analyzed to capitalize on the high local search volume and catering-specific keywords.
• Optimized the web content.  Using the keywords identified, keyword density was improved to build credibility and relevance in the eyes of the search engines.

In a short ten week span following our efforts, we’ve accomplished quite a bit.

• Improved total website traffic by 163%
• Improved the number of unique visitors by 207%
• Improved traffic coming from referral sites by 234%
• Improved the number of landing pages in which users entered the site by 120%
• Improved the number of page views by 146%
• Placed 24 keywords on the search engines radar that were not previously ranking
• Improved the ranking of the #1 desired keyword by 94 places in Google

It’s been a pleasure working with the guys over at Spilled Milk.  Since SEO is an on-going process, we haven’t completed the job yet but the results are headed in the right direction.  Lastly, if you have an event coming up, give them a shout.  Tell them I sent you and try the Three-Cheese Puff Canapes – you won’t regret it.  Yummmmm………

Reef Light Unveils Website for Maryland’s Newest Electrician, Silco Electric

Nov 19

MikeWebsite Launches 1 Comment

Today, Reef Light Interactive unveiled its latest website creation for Maryland electrician, Silco Electric. A month ago, Adam Silverman, owner of Silco Electric, contact Reef Light about creating a web presence to take his business to the next level in hopes to generate leads, customers, and increase brand awareness. Visit the new electrician in town by visiting Silco Electric or learn more by reading Silco Electric’s case study.

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Reef Light Interactive continues to make brands shine. We specialize in DC web design, brand identity, and search engine optimization for small businesses and international organizations, alike.  Get in touch with Reef Light Interactive today to discuss your upcoming project!

PSN Launches New Website Designed by Reef Light Interactive

Oct 31

MikeSEO, Web Design, Website Launches No Comments

Professional Services Network, Inc. launched its redesigned website today.  Reef Light Interactive worked with PSN’s senior leadership for the past two months to redesign their website and improve their search engine optimization (SEO) foundation.

PSN wanted to make their website more user-friendly showcasing each of their three unique services: jobs for nurses, staffing solutions, and healthcare consulting. In addition to the top level navigation, links were added on the left and in the body. To maximize the staffing company angle, we suggested that three featured positions be displayed on the homepage for easy access.  Below is a before and after snapshot…

PSN is ecstatic about the new website and is looking towards the future. Feel free to browse around and tell us what you think!

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Reef Light Interactive, a Washington DC web design company, makes brands shine! We had a pleasure working with PSN; feel free to contact us to learn more about our web design and/or SEO services.